Introduction

Visa, a global leader in digital payments, fosters a connected world with innovative, convenient, and secure payment networks. This empowers individuals, businesses, and economies to flourish. To further fuel growth for its bank partners, Visa offers Member Loyalty Campaigns that incentivize users to spend more overseas, driving both bank and customer value.

Challenges

Visa seeks to leverage its vast global retail e-payment network to achieve several key goals:

Attract new customers and boost loyalty.

Increase sales and strengthen marketing efforts.

Help banks attract new clients and grow their business.

Offer bank cardholders more ways to redeem rewards, both online and in-store, to differentiate their loyalty programs and drive participation.

Solution

Travelution built a Member Loyalty Campaign Platform for VISA and launched a series of city exploration campaigns, including "Wander in Hong Kong," "Capturing the Magic of Singapore," and "Go to Paris 2024," to address the business challenges.

City Exploration Campaign Highlights:

Personalized City Experience: Customized VISA city walk maps introduce city highlights and recommend the best places to visit, allowing users to fully experience the unique charm of each city.

Exclusive Member Benefits: Partnering with VISA merchants, exping offers members exclusive discounts and deals on dining, accommodation, shopping, entertainment, and more, ensuring a convenient and budget-friendly trip.Instant Cashback Incentives: The campaign offers immediate cashback rewards upon completing designated spending tasks. Special cashback checkpoints further boost program appeal and user engagement.

Campaign Invitation: Encourage users to invite friends and family, expanding participation and boosting campaign buzz. Cultivate topic-based communities around shared interests in exploring new cities, fostering a sense of brand affinity among participants.

Interactive Elements: NFTs, check-ins, and other features combine to create an engaging experience, boosting user participation and loyalty.

Scalable City Exploration: The city-themed campaign format is readily replicable across different locations, offering personalized exploration experiences for a global audience.

Result

The collaboration between Visa and exping's city exploration campaigns has yielded impressive results across global regions, exceeding key objectives:

Soaring Customer Activity: Active card numbers, transaction volume, active user ratio, and cross-border transactions all saw significant growth across regions.

Enhanced Brand Image: Campaigns effectively showcased Visa's innovative spirit and user-centric approach, strengthening brand influence.

Boosted Business Growth: Increased bank user card issuance and usage rates fueled substantial business development for Visa.