Introduction

As a global leader in digital payments, Visa is dedicated to connecting the world through innovative, convenient, reliable, and secure payment networks, fostering the growth of individuals, businesses, and economic activities.

The Visa Global Innovation Center is committed to driving payment innovation and discovering new business opportunities by providing clients and partners with a cutting-edge technology showcase and experience platform.

Challenge

With the rapid advancement of payment technologies, the Visa Global Innovation Center faced several challenges:

• How to seamlessly integrate cutting-edge technologies with real-world applications to vividly showcase the limitless potential of payment innovation?

• How to allow users to personally experience the convenience and value brought by payment innovations, deepening their understanding and appreciation?

• How to ignite user enthusiasm, enhance customer loyalty, and help Visa expand its market reach?

Solution

We tailored an innovative solution for the Visa Global Innovation Center powered by NiFiTi, combining AR and NFT technologies to vividly present payment innovations and membership benefits, aiming to enhance user engagement and foster new connections:

• Immersive Experience: Users can enter a futuristic world of payment through AR recognition after completing a Visa payment, increasing their engagement and participation.

• Interactive Exploration: Users can access NFT highlights to collect exclusive NFTs and experience the value of payment innovation, strengthening their emotional connection to Visa.

• Dynamic Content: The content of the scene is updated in real-time, providing a fresh and engaging experience for users, and encouraging long-term interest and participation.

Result

The NiFiTi project created an immersive payment innovation experience, yielding significant benefits for Visa and its partners:

• Enhanced User Engagement: By offering an interactive and immersive payment innovation experience, users developed a deeper understanding and appreciation for the convenience and value these innovations bring, significantly increasing their engagement and participation.

• Increased Customer Loyalty: The immersive experience significantly heightened user enthusiasm. Through continuous interaction and reward mechanisms, users developed stronger loyalty to Visa, aiding Visa's long-term market development.

• Strengthened Brand Influence: The project successfully combined cutting-edge technology with practical applications, vividly showcasing the limitless potential of payment innovations, attracting the attention of numerous clients and

  partners, and further enhancing Visa's brand influence.

Case Highlights

• Innovative Integration: Leveraging the fusion of AR, NFT, and AIGC technologies to create an industry-leading innovative experience, enhancing user acceptance to new technologies.

• User-Centric Approach: Focusing on user experience, providing immersive interactions that enhance users' brand engagement and sense of belonging.

• Tangible Results: Successfully demonstrating the outcomes of payment innovations, boosting brand influence, driving the real-world implementation of payment innovations, and further strengthening customer loyalty.